The Beauty Professionals Association (BPRO) will be the world's largest beauty industry organisation representing the whole beauty industry. BPRO will raise awareness campaign of “BEAUTY INSPIRES & CHANGES LIVES" by uniting with the beauty professionals and industry and ensure that the beauty professionals and the industry is recognised and valued at all levels of society, government, consumers and throughout the wider economy.

BPRO will advocate the beauty profession as a top choice of career to individuals by advancing the Indian beauty industry by Educating, Encouraging, Evolving, Embracing, Empowering and excelling the next generation of beauty professionals and will advocate the campaign of “BEAUTY INSPIRES & CHANGES LIVES" will unite all the beauty professionals and the industry to do their best beauty artistry work by supporting and advocating for life.