BEAUTY PRODUCTS INDUSTRY

The preference of consumers is changing and this has brought a shift in the way beauty products are looked at. Products like organic and ayurvedic have grabbed great attention of the consumers. Various brands have stepped into the market to provide products that are gentle to the skin and provide various other benefits. In recent years, the Indian beauty industry has been thriving with constant up-gradation in products combining ancient traditions and ingredients that have been working out their best when it comes to skin and hair resulting in the shift of interests as they have understood beauty products are something which has direct contact to our skin, it becomes important to know the real requirements and needs of the skin. When a new customer is being introduced to the brand, giving a trial of the product engages more customers looking to try a new product and are not willing to invest in a full-size product, as small packs give them options to try a product that they would otherwise not buy. Beauty Professionals Association includes the trusted and certified Manufacturers, Distributors and Importers which can have their direct selling with the customers of the product without any middleman.