Market Demand

The beauty and wellness industry in India is booming, with a tremendous potential for growth. In fact, it is said to be growing twice as fast as markets of the United States and Europe. India is also the second largest consumer market in the world. No wonder foreign companies have been targeting the Indian beauty market!

The beauty business is one which is constantly evolving and success will depend on innovations and keeping up with new trends. New techniques and technology are also driving the growth in product innovation. Today awareness of beauty products and treatments is at an all-time high in India, future trends in the coming year will also be dictated by the demand for customized beauty care and personalized products