Redefining Beauty Education in India- ft. Adete Roshni

According to the data released by a number of prominent research organizations and famous publications in recent years, the Indian Beauty & Makeup business has been constantly evolving in conjunction with freshly emerging trends and concepts and is likely to grow even faster in the coming years. After the United States and Europe, India is the largest growing market, with a CAGR of 18.6%. In this scenario it becomes extremely important for India to set some educational standards in the beauty sector.

Although the Indian beauty industry is increasing in digits, one of the biggest issues it faces is a lack of skilled workers. Many salon chains have established their own ventures and academies in order to meet their own expansion needs while also assisting existing make-up and beauty institutes. Make-up Academies & Institutes are emerging all throughout India to address this problem, and the number of people inclined at working in the beauty industry is increasing manifold. Education entails more than just informal knowledge. One needs to work upon their digital & technical dexterity, soft skills, fashion sense, and other areas. As a result, mere certification will not be enough to move ahead in this industry. In order to provide complete formal training, beauty courses must integrate various skill sets. This gap must be filled.

It is customary for someone who has decided to pursue make-up artistry or hairdressing as a career to complete the fundamentals and immediately begin working, rather than matriculate in an advanced beauty Institute or Academy. He or she should ideally continue studying to learn more about the subject in depth. They say that learning on the job is the greatest way to learn, but in a field like make-up and beauty, where trends change all the time, it's important to up skill yourself and understand the industry, and learn more. The goal should be to teach not only the latest make-up, but also usage of colors, techniques, and the latest fashion trends coming straight from the fashion capitals of London, Milan, Paris, and New York.

It is this gap that Adete Roshni, CEO of the Academy of Make-up Artistry was quick to spot and work upon using her expertise and strong educational background in the field and set out to launch her own academy. AMA’s courses are designed at par with International standards keeping International Make-up Artistry Fundamentals and Advanced Techniques as focal points. It is due to Adete Roshni being farsighted in her approach towards beauty education that AMA has been able to carve a niche in order to educate make-up enthusiasts and help them look out for new avenues along their journey.