NAIL ART INDUSTRY
World
Nail care has emerged as one of the most growing segments in the beauty industry just like skin, hair or makeup industry, the trend of frequent change in nail color, gel manicures or extensions became hit with celebrities and influencers and soon entered salons like a wave providing a significant opportunity to the professionals working their best for longer stability in the industry. Surging developments in cosmetics, fashion, and beauty consciousness among women and growing affordability is also providing the relevant boost to the industry. It is projected that the global nail care market had grown at a CAGR of 3.47% through 2019. Social Media contributes to salons’ customer engagement and management. We have noticed Nail art as one of the top five most tagged items whether it is Pinterest, Instagram or Beauty Blogs. Having good looking nails has become a priority of many, making frequent visit at the salons for beautiful nails and nail artwork.
BPRO seeks to foster such market demand by looking into its networking and collaboration opportunities that revolutionizes the products and cater to the consumers of Nail Care.
India
The Indian nail polish market stood at $ 88.6 million in 2018 and is projected to grow at a CAGR of over 10%, to reach $ 143.6 million by 2024 due to the growing demand for nail polish and nail care products amongst middle class population and increasing number of internet users emphasizing on online retail channel. Several organization are looking to revolutionize the current product line to suit as per the diverse Indian population. The market seeks a growth aggravating technique that will benefit the organization through R&D as well as collaborations. The new surge in economy and adoption of the western lifestyle has supported the growth of the nail care business in India. Women are becoming more independent and aware of their looks. They are investing high amount of money from their disposable income to groom themselves and look more attractive. Due to the high professional competition in the job sectors, majority of mass is considering their looks as an important attribute of their character. This is serving as the best opportunity for the beauty salons to grow their business by adding a different concern, nail care business in their regimen.
BPRO seeks to foster such market demand by looking into its networking and collaboration opportunities that revolutionizes the products and cater to the consumers of Nail Care.
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