core-values

BPRO has designed a robust national and international agenda with path breaking initiatives by collaborating with beauty organisations in India and globally to support every beauty professional and business directly or indirectly who will further nurture BPRO as one of the largest Beauty Industry Association in the world.

We integrate within our body a set of Core Values that will determine the integrity of BPRO and its associations, whilst elevating the industry standards on such advocacy.

Industry Academic Integration

BPRO will formulate Academic qualifications which will cover more than technical training one needs to be clear with beauty history, beauty science, communication, soft and life skills, fashion sense, business knowledge marketing and digital skills. Such formulation will aid to create academic policies, quality standards, Accreditation and Certification to collaborate with academic institutions for academic delivery to support the collaboration of Beauty industry with Education. Our partnership with the government and international organisations as well as integration with Beauty Industry for Apprenticeships, internships, project work, research and development to elevate the beauty education and the industry with valuable resources, support, and connections will help everyone grow in the industry.

Networking Beauty Elevation

BPRO in support of its Beauty elevation agenda curates a network of retailers, manufacturers, salon owners, beauty professionals, international organizations, government departments, industry experts, students and more to re-invent and standardize the Beauty and Wellness Industry. Such web allows Beauty industrialists and regulators across the globe to gain access to innovative and creative resources that will help elevate the industry. BPRO will advocate and ensure that the beauty industry is recognised and valued at all levels of the society, consumers and the government.

Quality Standards

BPRO will formulate the Quality Standards in Beauty and Wellness Services and will take initiatives to implement it. We certify Quality of the Beauty and Wellness Service providers on different parameters like Health and Hygiene, Training and Customer Satifaction to ensure and generate trust on its authenticity and services. BPRO will form a committee for the Quality check of different beauty products and services across the world and take action on such product generators by notifying to the public notice of BPRO.

Technological innovation

The Beauty and Wellness Industry garners a huge scope in technological innovations that will lead to successful implications in the products and services of the industry. Curating substantial improvements in the technological aspect we assure to nurture resources that will elevate the future of the industry. We advocate to provide Beauty as the top choice career to individuals with innovation and quality by advancing the standards of the industry.

Capacity Utlilisation

Capacity utilization is one of the major concerns for the beauty industry as around 95% of the salons in India are standalone and do not utilize their capacity optimally. Having a scalable business model, efficient utilization and yield management are key concerns for spa and salon players. BPRO will be an aggregator and hand hold the Beauty and wellness centers and increase the volume of customers and generate additional revenue for the Members.